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The Philippine M.I.C.E. Conference (MICECON), the country’s premier gathering for professionals in the meetings, incentive travel, conventions, and exhibitions (MICE) industry, will take place in a virtual space on 26-30 October 2020.

Now on its 7th edition, this year’s MICECON will shift into MICECONline – a makeover conference experience offering discussions on key issues and concerns affecting the industry. Online participants will still get to experience plenary and breakout rooms in a virtual environment. Each speaker will run their own presentation simultaneously with other conference topics. In the virtual breakout room, participants will be able to interact in real-time with speakers and peers.

With the theme of “Future-ready M.I.C.E.: Renew, Reboot, Revitalize”, MICECONline will be offered free-of-charge to industry professionals within the private and public sectors and members of the academe, with topics focusing on professional development, sustainability, tourism recovery, and the New Normal, to be presented by local and global industry experts.

MICECONline will likewise feature sectoral town halls to encourage participants to exchange knowledge and best practices, CSR activities, virtual exhibitions, and chat rooms within the platform.


The Philippine MICE Conference (MICECON) is the biggest gathering of Meetings, Incentive Travel, Conventions and Exhibitions (MICE) professionals. It is a highly anticipated educational event for travel and tourism and MICE practitioners because of its range of topics, quality speakers and themed events.

Organized by the Philippine Department of Tourism (PDOT) through its marketing arm, the Tourism Promotions Board (TPB) Philippines, MICECON serves as a platform by which our MICE stakeholders learn from global experts new trends, approaches, methods and insights as well as draw inspiration and energy from their message to reach and fulfill new heights for the Philippine MICE and Tourism Industry.

Participants will receive a fully comprehensive and incentivized MICECON program that includes discussions on global trends on travel and tourism, sales and marketing, business and professional development, convention and exhibition management, incentive travel, events design as well as corporate social responsibility (CSR) activities and networking opportunities during the themed social functions.