Meetings, Incentives, Conferences & Exhibitions (MICE) Convention, which will be among prime tourism activities to be pushed next year, is expected to advertise Davao as a prime destination for meetings, incentives, conventions, and events, an official said.
Newly installed City Tourism Operations Officer-in-Charge, Jennifer Romero, in an interview over the Davao City Disaster Radio on Tuesday morning, said that the MICECon is among the events lined up to boost Davao’s tourism industry.
“We have several line up of events nga ma-expose ang Davao.. For next year nga atong gina-expect aside from Araw ng Dabaw which will be on March 1, Davao City will be hosting MICECon. Dako kaayo ni siya nga event nga atong pwede maipakita as starter para atong i-showcase that Davao City will be the strong MICE destination sa Pilipinas (We have several line up of events that will expose Davao.. For the next year, we expect aside from the Araw ng Dabaw which will be on March 1, Davao City will be hosting MICECon. This is a huge event which we could show as a starter to showcase that Davao will be a strong MICE destination in the Philippines),” Romero said.
She added that the MICE plays a massive role in tourism because it creates revenue return.