The City of Bacolod won the bid to host this year’s edition of the Philippine M.I.C.E. Conference to be held on 26-30 November 2018.

M.I.C.E. stands for Meetings, Incentive Travel, Conventions and Exhibitions and it represents specialized sectors of business and industry that require higher standards of tourism services and facilities.

First held in 2010, the Philippine M.I.C.E. Conference (MICECON) is the integration of two (2) major Philippine M.I.C.E. Programs: the long-running Philippine Incentive Marketing Conference (Phil-Incentive) organized by the Tourism Promotions Board (TPB) Philippines (formerly Philippine Convention & Visitors Corporation) in cooperation with Meetings, Incentive Travel, Events/Exhibitions Philippines, Inc. (MITE Philippines), and the Philippine Asian M.I.C.E. Forum organized by the Philippine Association of Convention & Exhibition Organizers and Suppliers (PACEOS).

MICECON is considered as one of the most prestigious tourism-related event organized in the country. It consolidates and strengthens all sectors involved in the M.I.C.E. industry by providing an ideal platform for a comprehensive educational program and trade opportunity for the Philippine M.I.C.E. stakeholders and practitioners. MICECON also aims to showcase new developments, establishments and products in the Host Destination; increase the levels of creativity and professionalism and further upgrade capabilities of the host destination in targeting and handling the M.I.C.E. market.

TPB positions MICECON to focus on high-level issues on travel and tourism, to industry specific workshops on Meetings, Conventions. Incentive Travel, Exhibitions, Special Events and M.I.C.E. Marketing. Thus, in order to conduct a more comprehensive development program (to include having a post-conference evaluation and focused educational sessions) for the succeeding host destinations, MICECON shall be held biennially.

Bacolod City, together with the municipalities of Bago, Silay and La Carlota, hosted the 3rd Phil-Incentive in 1997. Hosting the MICECON after over 2 decades is a welcome opportunity for Bacolod City to further upgrade its industry practitioners and at the same time showcase the uniqueness in its destination.

Mayor Evelio “Bing” Leonardia and the whole municipality of Bacolod City are excited to welcome the 400 MICECON participants in November of this year.

For registration information on MICECON 2018, please contact the TPB M.I.C.E. Department (c/o Sherdoll Bayona or Nica Tolentino) at telephone numbers 525-6635 or 525-9318 locals 230 and 228.