Philippine MICE Conference (MICECON)

MICE stands for Meetings, Incentive Travel, Conventions, and Exhibitions. It refers to specialized segments of tourism that require higher standards of services, facilities, and destination readiness.

The Philippine MICE Conference (MICECON) is the country’s largest gathering of MICE professionals. Since its launch in 2010, it has served as a flagship learning and industry development platform for travel, tourism, and business events stakeholders—featuring timely topics, credible speakers, and themed activities. Through MICECON, stakeholders gain practical insights on global trends and emerging practices, and strengthen networks that support the continued growth of the Philippine MICE industry.

To strengthen this impact, MICECON evolved into a two-year program: Year 1 focuses on learning and capability-building, while Year 2 introduces MICECONnect—a buyers’ invitational and business exchange program that supports business matching and market access.

MICECON Organizing Committee

MICECON is organized by the Philippine Department of Tourism (PDOT) through its marketing arm, the Tourism Promotions Board (TPB) Philippines.

The Department of Tourism (DOT) is the lead government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity by formulating policies and implementing plans that will accelerate sustainable development, and position the Philippines as a domestic and foreign prime tourist destination.
Tourism Promotions Board (TPB) is an attached agency of the Department of Tourism, mandated to market and promote the Philippines domestically and internationally as a world-class tourism and M.I.C.E. destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for visitors, significantly contributing to increased arrivals, receipts and investments to the country.

Prior to MICECON, the DOT/TPB has been organizing the Philippine Incentive Marketing Conference (Phil-Incentive), which was an annual educational event for tourism practitioners that showcased extraordinary achievements in incentive marketing. It aimed to professionalize the local incentive travel industry by providing a venue for fresh and innovative approaches to incentive marketing; creating awareness and educating corporate and end-users on the value of incentive travel; and providing opportunities for incentive travel practitioners to showcase their abilities in creating incentive programs.

Since the TPB (formerly known as the Philippine Convention and Visitors Corporation) started the event in 1992, the Phil-Incentive was deemed instrumental in increasing the levels of creativity and professionalism of Host Destinations such as Puerto Azul (1992), Cebu (1993, 2000), Manila (1994, 1998), Davao (1996), Bacolod (1997), Boracay (1999) and Tagaytay / Batangas (2008).

Past MICECON Events
MICECON 2024, Clark, Pampanga (10 - 12 July 2024)
Conference Theme: M.I.C.E. XD: XPERIENCE DIVERSIFIED
MICECON 2023, Davao (01 - 03 March 2023)
Conference Theme: MICEConverge: Blaze New Trails
MICECON 2018, Bacolod (27 – 29 November 2018)
Conference Theme: “#MICERoadmapPH : Towards a Connected and Sustainable Community”
MICECON 2014, Clark (04 – 07 June 2014)
Conference Theme: “MICE in 4D – Driving passions, Developing minds, Defying limits, Designing the Future”
MICECON 2013, Davao (06 - 09 March 2013)
Conference Theme: “iMICE. ignite. innovate. inspire. infuse”
MICECON 2011, Cebu (10 -13 August 2011)
Conference Theme: “I share. You connect. We change”
MICECON 2010, Subic (04 – 07 February 2010)
Conference Theme: “Life is M.I.C.E.”